Analysis is underway

Summer is typically a quiet time for academic projects — but not ours!

We might be needing another print run of our stickers, too…

This summer, we worked with Ipsos UK to bring the National Folklore Survey for England to life, surveying almost two thousand people, with quotas set on age, gender, region and working status. The final data was then weighted to nationally representative proportions by age and working status within gender, and social grade, region and education, to reflect proportions of the overall offline population.

We are currently in the process of working out what this data all means, but we can say that we’re very excited about what we’ve seen and we know there are going to be some fascinating results. We can’t wait to share it with you, so stay tuned…