We're delighted that the National Folklore Survey for England has proved so newsworthy. Here you will find stories from the media focused on our project.
Manchester Lunar New Year 2025 – photograph © Ceri Houlbrook
The Tribune
29 October, 2025, Dan Hayes. ‘The phantom of the night club.’
The Times
27 October, 2025, Giles Coren. ‘Clock change may be “lefty” but it annoys the right people.’ Giles Coren uses our data and makes a Brexit comparison: ‘According to a poll by Ipsos for Sheffield Hallam University, one in three adults in the UK (sic) believe in ghosts. This is almost exactly the same number of people, around 17 million, as voted to leave the EU in 2016…’
The Daily Mail
27 October, 2025, Kristina Wemyss. ‘One in three believe ghosts DO exist - as study shows that folklore still shapes us today.’
The Observer
26 October, 2025, David Barnett. ‘Ghost trusters: one in three haunted by those bumps in the night.’
Mysteries and Monsters podcast
2 June 2025. ‘Folklore Past, Present and Future with Dr David Clarke’, episode 388.
Songlines
June, 2025. ‘Question time’ (you’ll need to be a subscriber to view).
April issue, 2025. ‘Beyond Belief’ (Issue 206, page 18).
Positive News
26 March 2025. ‘For the love of: Folklore’.
Waitrose Magazine
6 February 2025. ‘Folklore Study hopes to uncover England’s Identity’ (Issue 732, page 4).
Look Up Sheffield
6 January 2025. David Clarke in conversation.
Fortean Times
20 December 2024. ‘Folklore Survey Redux’ (Issue 493, January 2025, page 4-5).
SHU CCRI Impact Blog
The Telegraph
20 October 2024, Jane Shilling. ‘In multicultural Britain, local folklore is just as important as ever – A new survey to discover how folklore informs national identity in “post-Brexit, post-pandemic, multicultural England” will be fascinating’.
The Observer
20 October 2024, David Barnett. ‘In multicultural Britain, local folklore is just as 'Robin Hood, morris dances and UFOs: English folklore survey gets post-Brexit reboot'.
The Folklore Society
20 October 2024. ‘The National Folklore Survey’.